JOHN BURNETT'S

CREATIVE STRATEGY

MIND. SET.

John Burnett's Creative Strategy logo clear

 JOHN BURNETT’S

CREATIVE STRATEGY

ELEVATE YOUR CREATIVITY WITH YOUR OWN PRIVATE MENTOR.

 

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Are you at a creative crossroads, feeling an identity crisis, or ready to define your legacy? John Burnett’s Creative Strategy offers mental clarity and logical structure for profound, lasting impact in your work.

 

John Burnett’s Creative Strategy is a direct, three-month partnership to refine your innovative planning from the ground up. We do not manage projects or offer quick fixes; instead, we co-create the underlying blueprint that shapes all your future creative endeavors. It’s a deep dive into your methods, psychology and planning – a new holistic approach to creativity and creative output. 

 

Together for three months, we’ll uncover deep intent, dismantle creative blocks, and blaze a clear strategic path in virtually any medium. Empower yourself to approach any logistical and creative challenge with unparalleled confidence. Stand tall among the greatest builders of a generation. Unlock your true potential.

 

It’s time to get your Mind Set.

COMMITTED TO YOU.

 

This Exclusive Creative Strategy program requires a significant investment of your time and resources. Engagements are a 12-week commitment for at least 1 hour a week. 

 

There is also a $1000 non-refundable 60-minute Discovery Call to assure serious inquiries. 

 

The Discovery Call is a rigorous diagnostic session designed for us to collaboratively assess your deepest challenges, determine mutual fit, and explore the potential for a profound breakthrough.

 

The fee is credited towards Tuition costs upon acceptance into the program.

FROM THE DESK OF JOHN BURNETT.

Creative Director, Polymath & International Educator

From an early age, I knew there was incredible power in Creativity. While the term polymath was alien to me, I always felt a compulsion to combine creative mediums; stories that randomize, music based on rainfall, art that literally speaks to you. I even achieved my dream job as a C-suite Executive in the Game Industry – the nexus of virtually all artistic mediums. Being at the center of creativity is a professional and personal calling for me.

 

And of all the great talents I am proud of, none stands above Teaching.

 

That’s why I started this Creative Strategy program. I wanted to share not just my love of Innovation but my insights and methodologies to an international clientele of Visionaries just like me. Books and pre-recorded video simply will not foster a soul-shaping breakthrough. There needs to be an indelible human touch.

 

That’s where I come in. I bring not just decades of multi-disciplinary expertise, but a profound empathy for your creative journey, your strategic challenges, and your emotional landscape (I hear I’m pretty funny, too). My skill lies in helping Creatives “get out of their own heads” and forge their most authentic, impactful work. My Opus is your life’s work.

 

It’s time to treat your mind like the investment it truly is. Stop feeling stalled or on the precipice of greatness. Join me, and get your Mind Set. 

 

Your Future Mentor,

John Burnett

CREATIVE STRATEGY IS PERFECT FOR:

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THE STALLED CREATIVE

You’re a talented individual who feels stuck, burned out, or adrift from your true creative calling. The passion that once fueled your work has faded, replaced by frustration and a yearning for meaning. You know your potential is greater, but it – whatever it is – is just not clicking.

John Burnett's Creative Strategy visionary

THE LEADING INNOVATOR 

As a high-achiever, you understand that staying ahead means continuous evolution. You’re not looking for basic solutions, but rather a bespoke partnership to sharpen your strategic edge, explore uncharted creative territory, or sculpt your next venture with unparalleled precision.

John Burnett's Creative Strategy builder

THE VISIONARY BUILDER

You’re driven to construct something truly lasting – a significant creative venture, an enduring body of work, or a transformative system that leaves a profound mark. You need more than just ideas; you need a framework and marching orders to ensure your Opus stands the test of time.

TAKE YOUR CREATIVITY TO THE NEXT LEVEL.

CREATIVE STRATEGY IS THE ULTIMATE ENHANCEMENT TO YOUR MIND AND METHODOLOGY.

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INFINITE INSPIRATION.

Overdrive your creativity and innovation by accessing a constant flow of new ideas and perspectives. I’ll help you tap into diverse disciplines and overcome your natural creative weaknesses, ensuring you’re always generating fresh, impactful concepts. Creative-block, begone.

CO-CREATIONSHIP.

Flourish through a direct, personalized partnership with John “The Wingless” Burnett, a Creative Director and International Educator. We’ll work side-by-side to solve your deepest creative challenges, with my insights directly complementing and strengthening your own unique talents.

John Burnett's Creative Strategy writers
John Burnett's Creative Strategy writers

CO-CREATIONSHIP.

 

Flourish through a direct, personalized partnership with John “The Wingless” Burnett, a Creative Director and International Educator. We’ll work side-by-side to solve your deepest creative challenges, with my insights directly complementing and strengthening your own unique talents.

John Burnett's Creative Strategy artist

SEASONED SUPPORT.

Grow and evolve profoundly with an entire three-month season of dedicated, one-on-one guidance. This sustained, high-touch support ensures we can address complex creative patterns, build lasting strategic clarity, and firmly establish your vision, well beyond any single project. Here, we build to last.

HOW WE WORK TOGETHER.

A CREATIVE EXPERIENCE UNLIKE ANY OTHER WHERE THE TWO OF US DEFINE THE RULES.

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Creative Strategy is a collaborative journey, deeply personalized to redefine your creative approach and strategic vision. Our partnership thrives on clear expectations and guidelines.

WHAT CREATIVE STRATEGY IS. 


 

A Strategic Co-Creationship. This is a direct, immersive partnership where we actively work together to dismantle your creative blocks and build foundational clarity.

 

Deep Transformation. Our focus is on shifting your core creative mindset and strategic thinking, empowering you to approach any challenge with unparalleled insight.

 

Personalized Strategic Frameworks. I provide tailored guidance to help you develop your unique creative ethos, enabling you to consistently generate groundbreaking ideas. 

 

Long-Term Evolution. This is a three-month intensive journey providing sustained support to ensure the insights and clarity you gain lead to enduring, generational impact. 

 

Intellectual & Intuitive Partnership. Leveraging my polymathic experience, I offer unconventional perspectives and synthesize insights from diverse creative worlds. You won’t find a more suitable mentor of Creativity this generation.

 

Clarity on Creative Purpose. I guide you to uncover your deepest intentions and define the authentic voice and meaning behind your work. Not just the how or what – the beating heart of why. 

WHAT CREATIVE STRATEGY IS NOT.


 

A Project Management Service. We will not manage your deadlines, assign tasks for specific deliverables, hand over deliverables, or oversee the day-to-day execution of your projects.  

 

A Quick Fix or Tactical Coaching. This is not for surface-level problems or immediate skill acquisition; it requires consistent engagement for deep, lasting change.

 

A Standard Curriculum or Generic Course. There’s no one-size-fits-all plan. Our work is entirely bespoke, adapting to your specific needs and challenges.

 

A Therapy Session. While emotional clarity is part of the process, our focus is strictly on creative and strategic development for professional and artistic growth, not psychological counseling.

 

Passive Learning. This requires your active participation, willingness to reflect deeply, and commitment to engaging with concepts and explorations beyond our scheduled sessions.

 

Guaranteed External Outcomes. I do not guarantee specific financial results, client acquisitions, or viral success. Our focus is on enhancing your internal capacity for greater impact.

All caught up on the foundations? Next, let’s introduce you to your polymathic partner.

MEET YOUR MENTOR.

A 5 YEAR INTERNATIONAL TEACHER WITH OVER 50 ALUMNI.

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John Burnett's Creative Strategy bio

Meet your own personal polymath, John “The Wingless” Burnett, veteran Creative Director in the Arts & Entertainment Industry for nearly 20 years. John has worked with some of the biggest names in Arts & Entertainment: Electronic Arts, Comcast, Sega, Antares, Microsoft and dozens of Indie firms as both an in-house artist and as a Consultant in his own personal Design firm. 

 

These days, John is dedicated to mentoring the next generation of Fine Artists, Tech Developers, and Professional Creatives. John leverages 5 years of international teaching with over 50 successful alumni to transform personal Vision into reality. In addition to being a practicing Creative Director, John also has a degree in Psychology from the prestigious University of Illinois Champaign-Urbana and a Masters in Fine Arts from the equally renown University of Illinois Chicago.

 

John lives in Chicago with his beautiful family, loves roguelikes, sushi and all things nerdy.

RESUME


International Mentor. John Burnett’s Creative Strategy. Chicago

Creative Director. John Burnett Design. Chicago

UI/UX Director. Glu Mobile. Seattle Headquarters

Lead UI Artist. Id Software. Dallas.

Senior UI Artist. Electronic Arts. Los Angeles


UI Artist. Midway Games. Chicago.

CREDENTIALS


Creative C-suite Executive. Owner of a private Design Firm with credits at Sega, Comcast, Activision, Microsoft – and nearly 20+ Indie studios.

International Private Educator: Award-winning 5-Year private educator in Arts & Sciences, notably in the field of Game UI Design, Ai Artistry and Creative Strategy. 

Focused Fields: Bachelors in Psych with a Masters in Fine Arts in Graphic Design

Polymathic: Art, Music, Acting, Writing, Programming, Leadership – and the ability to synergize all those talents.

HOW I KEEP UP WITH YOU.

EMPOWERING A GLOBAL CREATIVE COMMUNITY DEMANDS AN EVER-EVOLVING APPROACH.

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John Burnett's Creative Strategy brains

 

DEEP IMMERSION

I quickly dive into your world, absorbing your specific creative challenges with a speed honed in countless diverse artistic landscapes. Being a “quick study” allows us to cut straight through the noise and immediately pinpoint what’s really holding you back.

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PARALLEL DISCOVERY

To unlock truly unique perspectives and deepen my understanding of your challenges, I often undertake a “Companion Project.” This is a parallel project I pursue alongside you, allowing me to explore solutions and give fresh perspectives from “walking the path”.

John Burnett's Creative Strategy heart

 

PERSONA MAPPING

I actively listen and observe for the unique patterns, subconscious drivers, and unspoken tensions within your process and mindset. This psychological profile allows me to identify the hidden connections and obstacles you yourself make – leading to profound breakthroughs.

A CROSS-SECTION OF CREATIVES

DISCOVER THE INCREDIBLE RESULTS OF WHAT CO-CREATIONSHIP CAN DO FOR YOU.

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My Creative Strategy transcends single disciplines, drawing on a lifetime of deep engagement across Art, Music, Performance, and Writing to forge unique strategic insights for you. Here are just a few anonymous projects that demonstrate the exceptional depth of understanding you’ll be able to tap into.

John Burnett's Creative Strategy Calligraphy

A SILENT VOICE

Calligraphy + Perceptual Psychology + Non-Linear Communication

 

The Project: An exploration into how letterforms influence language and symbolic form.

The Discovery: While practicing traditional handmade Calligraphy, the Client discovered that half-formed glyphs actually force the brain to phonetically “sound out” the letterforms, leading to an eerie, almost audible quality in a static piece of art. The Client wanted to pushing the boundaries of visual communication and human perception and make the discovery one cohesive project.

The Breakthrough: We created A Silent Voice, an Art Series that subtly “speaks” to the viewer, bypassing conscious translation and directly engaging intuitive understanding and, ironically, cognitive disruption. The result was a new framework for evocative, non-linear communication – as well as a haunting exploration of hearing things that simply are not there.

John Burnett's Creative Strategy The New Forge

THE NEW FORGE

Algorithmic Creativity + Generative Systems + App Design

 

The Project: A robust, interactive random name generator, designed for writers and creators in the Fantasy genre, built as a rich word processor rather than a simple output tool.

The Challenge: The Client wanted an “idea machine” – something far more advanced than a mere random name generator. To move beyond basic randomization and create a creative app that fostered true agency was the clear and difficult goal. That meant systematic control over randomness, iterative refinement, robust editing tools, and the ability to export your creations to any other external system.

The Breakthrough: I engineered a flexible, modular system that turned a simple random name generator into a powerful creative partner. Users can edit in broad arrays, edit in columns or individual names with a simply copy-paste utility. This demonstrated how structured systems can enhance, rather than limit, creative exploration, transforming what would’ve been a simple tool into a dynamic partner for fantastical worlds the size of a name. 

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PLANETFALL

Novel Storytelling + Behavioral Psychology + Interface Design

 

The Project: An interactive graphic novella about a spaceship crew facing a dire choice: dwindling oxygen means only half can survive. The narrative unfolds entirely through email correspondences and text exchanges aboard the ship.

The Challenge: To evoke profound emotional depth and immerse the audience in a high-stakes ethical dilemma using an unconventional digital interface. It’s one thing to write in traditional medium, it’s quite another to invent one. This required a strategic understanding of narrative pacing, character development through inference, and manipulating information flow to maximize tension and player empathy without traditional narratives.

The Breakthrough: The solution was to fully immerse the reader into not just the world – but the interface that the world exists in, forcing the audience to actively construct the story and its emotional weight from limited information. The storytelling trail of breadcrumbs was a sensation addition to the bleak, stark and sterile artwork of the interface design. This led to a powerful experience paradoxically improved by constrained storytelling, proving that less can profoundly be more when strategy guides the narrative.

John Burnett's Creative Strategy Virtual Reality

YGGDRASIL

Virtual Reality + Sensory Psychology + Worldbuilding

 

The Project: A fully immersive virtual reality experience, featuring a serene 3D environment with a floating island, a colossal willow tree with pulsating rainbow leaves, and a meticulously scaled virtual chair designed to perfectly match the Client’s physical seating in the realworld. Meant to evoke relaxation and surreal wonder as the Client literally sits down in a crafted world.

The Challenge: It sounds almost impossible: create a profound sense of presence and tranquility in a virtual and physical space. Adding the chair was a masterstroke – achieving seamless integration between the physical and digital, and boosted specific emotional states through environmental design, sensory feedback and as little a loss in translation as possible.

The Breakthrough: We designed an immersive experience that masterfully blended physical reality with a fantastical digital world, demonstrating how to leverage spatial presence and sensory design for targeted emotional and psychological impact. This proved a framework for constructing deeply resonant experiences across realities, highlighting the strategic power of bleeding edge technology and ancient human sensations.

John Burnett's Creative Strategy enso

ENSO

Sumi-e Technique + Eastern Philosophy + Authentic Voice

 

The Project: A quadtych of four Enso ink paintings in non-traditional red and blue, abstractly depicting the life cycle of a human and a star: birth, radiance, decay, and death. Handmade, without AI.

The Challenge: To convey vast, cosmic cycles and the profound concept of impermanence through the simple, singular brushstroke of the Enso, while simultaneously imbuing each piece with the unique “fingerprint” quality Enso embodies that resists exact replication. To delve into ideas of impermanence and the present demanded a real human touch – no Ai. This required a synthesis of Eastern philosophy, celestial metaphor, and raw artistic expression.

The Breakthrough: I forged a method to infuse universal themes of life, death, and impermanence into individual, inherently unique artistic gestures: to paint the Enso in one confident, authentic stroke. That was the secret: to equip the authentic self with deep narrative and philosophical weight, emphasizing the power of controlled spontaneity in capturing profound meaning.

John Burnett's Creative Strategy photography

DISTANT WORLDS

Macro Photography + Experiential Illusion + Found Object Art

 

The Project: A macro photography series featuring colored pencil shavings arranged on dark, rolling backgrounds, illuminated with saturated lighting to create the illusion of alien topographies and landscapes.

The Challenge: To transform mundane, everyday materials into expansive, otherworldly vistas through deliberate manipulation of scale, light, and composition. This required pushing the boundaries of perception and finding universal beauty, if not outright uncanny utility, in the overlooked. This also pushed the boundaries of “set design” with a paltry production cost for maximum impact and awe.

The Breakthrough: I developed a systematic approach to transforming common elements into fantastical worlds, demonstrating how strategic re-contextualization and meticulous control of light, angle and color can completely alter perception. This provided a powerful framework for creating compelling visual narratives from unexpected sources and identifying hidden potential in the ordinary. Worlds within worlds, shall we say.

GROW & EVOLVE.

AFTER AN INTENSIVE THREE MONTHS YOU’LL BE EMPOWERED LIKE NEVER BEFORE.

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John Burnett's Creative Strategy photography

A Defined Creative Ethos & Unshakeable Vision: A clear, articulated purpose that guides all your future work.

 

Actionable Strategic Frameworks Real tangible “marching orders” you can apply to any new challenge.

 

Profound Clarity & Decisional Power The ability to cut through noise and make confident, impactful creative choices.

 

Breakthrough Tools for Creative Blocks A pantheon of classic tools to modern Ai to dismantle future creative paralysis.

 

Elevated Confidence & Authentic Voice A deepened sense of self-assurance in your unique creative path.

 

Polymathic Perspectives & Solutions. Firsthand accounts of how a professional polymath synergizes artforms.

Architect an Unshakeable Vision: Move beyond fleeting ideas to forge a profound, guiding purpose for all your work.

 

Master the Art of Synthesis: Learn to draw unexpected connections across disciplines, unlocking innovative solutions others miss.

 

Unstoppable Momentum. Dismantle pervasive blocks and develop a resilient, intuitive creative process.

 

Amplify Your Authentic Voice. Find the courage and clarity to express your most original ideas with conviction.

 

Lead with Foresight. Anticipate industry shifts and proactively position your work for lasting impact.

 

Emotion into Impact. Understand the psychological levers that drive engagement and apply them to any creative endeavor.

AS EASY AS 1-2-3.

THE EXPERIENCE OF A LIFETIME BEGINS TODAY.

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REGISTER

 

Register for Free so I can get a sense of your ambitions. Nothing too scary: some questions about timezone, history and most importantly: what you’re all about and what you hope to accomplish. Everything here is tailored around you.

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CUSTOMIZE

 

Make the Class entirely your own. No class is the same, and your journey demands special care. From dates & times to engagement styles – everything about class is exactly what you want it to be (and no two classes are the same)

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INTERVIEW

 

We’ll set up a friendly & informative Discovery Call. In this Hour of Power, we’ll assess your challenges, determine mutual fit, and explore the potential for a profound breakthrough. Note: the Discovery Call has a nonrefundable $1000 fee.

INFINITE IDEAS, LIMITED SEATS.

MY 1-ON-1 ENGAGEMENTS ARE EXTREMELY LIMITED TO 5 CLIENTS AT A TIME.

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USA

John Burnett's Creative Strategy logo loop Yvette

Canada

John Burnett's Creative Strategy logo loopRena

Japan

John Burnett's Creative Strategy logo loopRaisa

UK

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Worldwide

(names and locations are for illustrative purposes. We will always respect your data and privacy.)

TIME TO GET YOUR MIND SET.

UNLEASH YOUR TRUE CREATIVE POTENTIAL WITH 3 MONTHS OF PROFESSIONAL GUIDANCE.

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John Burnett's Creative Strategy music

PERSONALIZED STRATEGY . CREATIVE LEADERSHIP . PROVEN RESULTS . RESCHEDULES . INSPIRATION

FULL TUITION

Pay the full amount in a single easy Invoice

$15,000

BUY NOW PAY LATER

Take classes for as low as approximately

~$300/mo.

BNPL Final terms, including APR, subject to credit approval and will be presented at checkout. For qualified clients; interest rates and terms vary.

I BELIEVE IN YOUR WORK.

ALL LIFESTYLES ARE WELCOME IN MY CREATIVE STRATEGY.

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John Burnett's Creative Strategy books

This is a safe space. I believe in your personal dignity as much as I believe in your potential. I’m committed to providing a supportive learning environment where you can explore your ideas and grow creatively. If you have any specific needs or are in a unique circumstance, I will move worlds.

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QUESTIONS? ANSWERS.

Q: What happens once I register for the Program?

 

Within about 24 – 72 hours, depending on the current backlog of Registrants, you’ll receive an email invitation for our (fun and casual) 60-minute Discovery Call via Google Meet designed for us to collaboratively assess your deepest challenges, determine mutual fit, and explore the potential for a profound breakthrough.

 

Please note: the Discovery Call costs a nonrefundable $1000 to assure serious inquiries. If some uniquely challenging circumstance occurs, refunds may be considered – but on the whole – these are non-refundable. If any party can not meet on the original date, reschedules will be permitted at my discretion. 

 

The $1000 fee is credited towards your Tuition if you are accepted into the Program.

 

 

Q: How often do the Mentorship classes meet weekly and for how long in total?

 

A single Creative Strategy Engagement is 12 Sessions, meeting weekly, with 1 hour minimum each Session (with a soft stop at the end – hard stop around 1 hour and thirty minutes). You may ask to continue our time together in more blocks of 12 at any time – and are readily encouraged to do so. 

 

Creative Strategy is not intended as a one-off, but as a lifelong series of steps to explore inner worlds and external output. There’s absolutely no reason to put a limit on your growth. 

 

 

Q: How do Reschedules Work

 

Real life comes at you fast, so you may Reschedule your upcoming Class to be pushed back 1 week, at the same hour. You can manually request a Reschedule ahead of time or they may automatically trigger if you are late over 15 minutes. 

 

You are allowed 4 reschedules per 12-Session Engagement. Once all your Reschedules are used up, if you have to miss an upcoming Session, that Session is simply missed and we will press on. 

 

In extreme cases (death, injury, trauma), I will forgo the reschedule. In short, in instances where you require empathy and understanding, simply have a conversation with me.

 

If I miss any Session for whatever reason, you will not lose a Reschedule and class is merely pushed back one week.

 

 

Q: Are there any refunds?

 

A: You may request a prorated refund up to the 3rd Session or 3rd week, whichever occurs first. The Value of this experience flows both ways, and I want both parties to be comfortable with each other.  After that cutoff period no refunds will be given, excepting emergencies and unforeseen tragedies. 

 

If I cannot make our $1000 Discovery Meeting, I’ll attempt to reschedule as many times as is feasible. However, if you miss the $1000 Discovery Meeting, the fee is nonrefundable, excepting extreme circumstances.

 

Both parties may separate for any reason, and discontinue the Engagement – but if you are past the refund period, you will not be receiving a refund.

 

 

Q: Do you have weekend classes?

 

A: No, I like my weekends too!

 

 

Q: I don’t know if I can do this.

 

A: Let’s find out together.

CREATIVE STRATEGY BOLT NOTES

LEARN LIGHTNING FAST WITH MY ACCESSIBLE STANDALONE CREATIVITY EDUCATIONAL MODULES.

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Try my Creative Strategy Bolt Notes, robust educational modules without any of the fluff.

DESTINED FOR CREATIVE GREATNESS?

JOIN JOHN BURNETT'S INNER CIRCLE AND CONTRIBUTE TO MY PROFESSIONAL ECOSYSTEM.

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Game UI UX Design Mentorship John Burnett's Inner Circle Call to Action

Join My Inner Circle and gain invaluable creative experience. Work alongside one of the most dynamic polymathic minds of a generation.