About The New Forge
Making a fantasy name generator, niche though it may be, begs an age-old question. If you’re in the business of creativity… what exactly is creativity? How do you become a blacksmith of inspiration, an architect of ideas, and a curator of “eureka!” moments?
Creativity is a difficult subject to talk about. One challenge is in the definition; is it a process, an output, an abstraction? Furthermore, if you cannot define it, how can you hope to understand it?
Yet the value, if not outright necessity of creativity is clearly evident. It permeates even our dullest thoughts and is the driving force behind our greatest endeavors (and really fun ones too!). This thing we cannot define is at the heart of how we define everything around us.
That is one a complicated relationship.
If your ambitions are driven by the efficiency and rainbow-variety of your ideas, complexity is a luxury you cannot afford. That’s why we made The New Forge: a random name generator that’s places the emphasis on process and user experience. But the road from thinking about creativity to making a successful name generator (our name generator fantasy, as it were) was not a short one.